Our Story
ROSH is a London-based luxury rug studio blending traditional Nepali craftsmanship with contemporary design. Founded by interior designer Roshu Shrestha, the studio creates premium hand-knotted rugs that honour heritage, celebrate cultural identity and embody a modern aesthetic.
The vision for ROSH began with a quiet realisation: while Nepal is renowned for its exceptional hand-knotted rugs, Nepali designers are rarely seen on the global design stage. ROSH was born to shift that narrative by elevating underrepresented voices, preserving traditional craft, and fostering authentic storytelling through design.
Every ROSH rug is a statement of craftsmanship and culture. Handwoven by master artisans in Nepal using age-old techniques and the finest sustainable materials. Each piece is rich in detail, built to last, and fully customisable to reflect personal style. Designed to complement any space, every rug is a future heirloom — a collaborative expression of heritage and innovation.
When you choose ROSH, you invest in timeless design and become part of a new era rooted in heritage, intention, and craftsmanship.
Founder
Roshu Shrestha was born in Nepal and raised in the UK, a duality that profoundly shapes her creative voice. After earning a BA in Interior Architecture, she completed a year-long apprenticeship with leading design studios and later worked at Peter Mikic Studio, where her exposure to rugs sparked a deeper purpose that ultimately led to the founding of ROSH. Drawing from her cultural roots and creative passions, Roshu’s work blends timeless Nepalese craftsmanship with modern aesthetics, offering a fresh, meaningful perspective on luxury rugs.
Join Roshu in celebrating cultural diversity and the artistry that connects us all.